Internet Marketing

Internet Marketing

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Definition of Internet Marketing?

IM is promoting products, services, and brands on the internet using methods, tools, and mediums that help generate traffic, leads & sales. The Idea of Internet Marketing is to leverage the Internet to reach the maximum audience possible.

AKA Online Marketing, Internet Marketing is a broad term that refers to many strategies and tactics, including Search Engine Optimization, Email Marketing, and more.

Today we will discuss all the main tactics and strategies. Let us get started, shall we?

Search Engine Optimization

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SEO is the process of optimizing the content and website to rank higher on search engines like Google, Bing, and Yahoo. Mainly Google with 2.2 million searches conducted on any given day, which is easily 2 trillion searches a year. That is Google alone without counting the others.

Not to confuse with Search Engine Marketing, which refers to paid advertisements on Google (and any other search engine).

  To rank #1 on Google, you have to optimize your website, here is a step-by-step guide to rank #1 on Google in 2019.

Social Media Marketing

Social Media Marketing
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Facebook is indeed the biggest Social Media platform with 2.5 billion monthly active users, Followed by TikTok, Whatsapp, Instagram, and Twitter. Social Media is considered one of the fastest ways yet the most straightforward way to reach your audience.

SMM is mainly about building trust with the customer and getting a personal relationship with your audience.

Social Media Marketing contains many Marketing tactics and strategies on its own.

  • Facebook Marketing
  • Instagram Marketing
  • Pinterest Marketing
  • Linkedin Marketing
  • TikTok Marketing
  • Quora Marketing
  • Snapchat Mrketing

Email Marketing

Gmail - Email Marketing
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One of the oldest Internet Marketing mediums out there yet still one of the strongest. Every Marketer knows by heart the saying that says: “Money in the list.”

While some like to include it in SMM, it is considered one of the most powerful tactics to reach the audience; building an email list is an everyday goal of every internet marketer.

Influencer Marketing

Influencer Marketing
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Even though it started offline, it sharpened itself online. It is a relatively young Online Marketing channel; it envolves product placement by trusted, authoritative influencers who have a certain amount of expertise and knowledge in their specific niche.


With over 4 billion internet users, Internet Marketing or Web Marketing is so critical for every business to either succeed or fail.

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